WRAP, Clear on Plastics™
Clear on Plastics™ is a campaign brought to you by WRAP, and supported by The UK Plastics Pact. It exists to cut through the confusion and give citizens clear, evidence-based information on plastics and sustainability, allowing them to make their own informed choices.
Our aim is to give people clear information about the complex world of plastics, waste and recycling – for instance, explaining the role of plastics, and demonstrating the balance between the benefits and drawbacks of alternatives.
The campaign aims to make citizens feel more well-informed about plastics in order to make their own, sustainable choices;
With content based on the latest citizen conversations, online and in the media, in order to achieve reach and impact.
Clear on Plastics is a social media led campaign amplified by influencer content and the support of UK Plastics Pact members, Pact supporters and other partners such as Local Authorities.